Sunflower Body Oil Campaign
The brand founder wanted to release a new body oil, but wanted to find a way to have it stand out within the brand line up. We decided to focus on the aspect of the single ingredient.
I focused the product story on the Simple, Single Ingredient. The vitamins and moisture that are naturally occurring in Sunflower oil and its’ ability to hydrate the most sensitive of skin.
For the campaign, I knew that I wanted to focus on a warm, golden hour look and have the Sunflower almost crowning the bottle, as if it were surrounded by the glowing power of the sun.
This also aligned with the updated aesthetic of the brand where the product and ingredients are at the forefront. A lively, warm timeless look.
